So, Apple has top market share
in the U.S., and Samsung is close on its heels. That much we know. But
the sheer scale of the dominance is simply shocking. In the fourth
quarter of 2012, manufacturers shipped 52 million phones in the United
States, according to Strategy Analytics.
Apple shipped 17.7 million of them, and Samsung shipped 16.8 million.
The next largest competitor, LG, shipped only 4.7 million. Everything
else is buried in the dreaded “Other”
category:
What those numbers mean is that Apple and Samsung have cornered 65
percent of the market (or 69 percent, according to the NPD Group’s
numbers). But it’s even more shocking when you look at phone models. The
top five models all come from the only two smartphone vendors that have
won significant market share in the U.S. Apple and Samsung continued
to run away from all the other smartphone makers accounting for nearly
70 percent of all sales during Q4 2012, analyst firm NPD Group said in a statement.
The iPhone 5 was the top-selling smartphone in the last quarter of 2012, according to that NPD Group report, and Apple has three more spots in the top five, with its old model iPhone 4S and even older model iPhone 4 still selling well.
No comments:
Post a Comment