![chartgo-1](http://venturebeat.files.wordpress.com/2013/02/chartgo-1.png?w=500&h=400)
So, Apple has top market share
in the U.S., and Samsung is close on its heels. That much we know. But
the sheer scale of the dominance is simply shocking. In the fourth
quarter of 2012, manufacturers shipped 52 million phones in the United
States, according to Strategy Analytics.
Apple shipped 17.7 million of them, and Samsung shipped 16.8 million.
The next largest competitor, LG, shipped only 4.7 million. Everything
else is buried in the dreaded “Other”
category:
What those numbers mean is that Apple and Samsung have cornered 65
percent of the market (or 69 percent, according to the NPD Group’s
numbers). But it’s even more shocking when you look at phone models. The
top five models all come from the only two smartphone vendors that have
won significant market share in the U.S. Apple and Samsung continued
to run away from all the other smartphone makers accounting for nearly
70 percent of all sales during Q4 2012, analyst firm NPD Group said in a statement.
The iPhone 5 was the top-selling smartphone in the last quarter of 2012, according to that NPD Group report, and Apple has three more spots in the top five, with its old model iPhone 4S and even older model iPhone 4 still selling well.
![Top 5 selling smartphones in the U.S.](http://venturebeat.files.wordpress.com/2013/02/screen-shot-2013-02-01-at-9-49-33-am.png?w=490&h=119)
Source: NPD Group
Top 5 selling smartphones in the U.S.Still think Apple shouldn’t build a cheaper iPhone,
by the way? Samsung is doing very well also, of course, with two phones
in the top five: its flagship Galaxy S III and the slightly
less-well-endowed Galaxy S II. And of course, Samsung has a raft of
other products in its Galaxy and other model lines targeted various
consumer niches. Besides that fact that the smartphone race in the U.S.
is a two-horse race, another thing is completely clear: Smartphones have
clearly beaten feature phones. And that’s going to force another set of
changes in the market. While smartphone sales continued on their
torrid pace in the fourth quarter, the seeds of change are evident in
the sales numbers,the NPD Group’s VP of industry analysis Stephen
Baker said in a statement. With of the vast majority of all phone sales
now smartphones, and with the largest unit-sales growth within
smartphones occurring in the prepaid segment, today’s product pricing
and channel models will need to adapt to accommodate this new reality.
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